I started my journey in the South African fitness industry in the summer of 1997. I engaged with clients as a personal trainer & helped my clients get into good health, losing weight & generally feeling better about themselves. I did this working part-time while studying full-time as a chiropractic student at the University or Johannesburg from 2002 – 2006. The valuable knowledge I gained while studying this course was eminent in helping me understand the subjects of anatomy, physiology, pathology, pharmacology & many more amazing subjects I was exposed to, just to name a few.

I have always been passionate about competitive fitness shows & personally competed for the larger part of 12 years. I have prepped athletes for competitions since 2003 & ten years later, when this sport really had seemed to kick off with great effect in South Africa, I then started my own competitive team known as Team Mad Scientist. It is here where I got the opportunity explore my knowledge & prepare clients for local & international fitness show, where my first athlete competing abroad was in 2014.

I then ventured into the supplement industry in the spring of 2018, where I released my first pre-workout named KRANK’D. The product did so well that we saw the new & improved version of KRANK’D II hit the shelves in the winter of 2022. Fortunately my many years of experience in training & nutrition put me in the position of being able to formulate my own supplement range, one that would see a more scientific & technical approach to developing “Smart Supps” that would do more than just make you look & feel good in the gym, but a supplementation range whose benefits would far exceed that of only in training & exercise.

I have set my goal out to be one of not just achieving the best physical appearance you can work for, but I want to rid the body of possible age-related ailments & also focus on longevity & wellness, allowing yourself to consume supplements specifically targeted for these conditions, without the  need of modern day medical intervention with drugs, some of which themselves have horrific side-effects on the human body. Therefore, a much healthier approach on what you can take naturally, to rid the body of possible illness & disease.